Happy 7-seasons.com Day!

Today is a special day. It is February 7th, also known as 7-seasons.com Day in Japan! Haven’t heard of it? Well, that’s because I created it on January 31st, 2019.

On that day, my co-worker informed me:

‘Did you know that today is Wife Day in Japan?’

To which I replied with 2 questions:

  1. Are wives expecting something?
  2. Was this day invented by a chocolate company?

My guess is that retailers are stretching the love season period to start on January 31st with Wife Day, to February 14th, Valentine’s Day, to March 14th, White Day. All days to increase expectations and sell romance conduits. I searched this Wife Day, in English of course, and found only explicit sites with the key words ‘Japanese Wife Day.’ Typical.

On further investigation, it turns out that it is simply a cheesy play on words. Keep an open mind here and really stretch your imagination. January is month 1, and then ‘1’ looks like the English letter ‘I.’ The pronunciation of the letter ‘I’ means love in Japanese. And then the numbers 31 individually are pronounced ‘sa’ for 3 and ‘e’ for 1, which means wife in Japanese. Together, pronounced ‘sai.’ So in full, ‘ai sai’ or love wife. It is at this point that I realized that it isn’t worth anything to talk about, hence, I couldn’t find it listed on the internet. This was likely meant to be a quick conversation starter that I have turned into a mountain (from a molehill).

Have you heard of Pocky Day, November 11th? It’s a promotion for stick snacks. Don’t rush out to buy them as there are much better snacks out there. I recommend plain nuts. Maybe that’s August 8th, or ’88.’ It looks like peanuts.


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